Client: Alderac Entertainment Group (AEG) Industry: Tabletop Games Responsibilities: Graphic Design, Branding, Product Development Release Date: July 2019
Atelier is a simple dice rolling game with a light territory control element. The players are all master artists managing their workshop to create masterpieces from popular styles in the 19th century. Visual designs created for Alderac Entertainment Group
When the project was brought to me, it had some rough wire frames in place, but nothing that could be called finished design work. I worked with Josh Wood to create an entirely new look and feel based on the rough wire frames to prepare this product for publishing.
I also assisted in the collection and sourcing of public domain paintings from art galleries in the United States.
In Atelier, the player takes the role of a master artist managing a group of students in their workshop. While the focus of the game is the 19th century, we did want to crate a look that would feel a bit understated, timeless, and draw inspiration from art museums and galleries.
The box cover is fairly straightforward. Josh reached out to the Norton Simon museum in Pasadena, CA to secure the rights for this classic Renoir piece. To preserve the integrity of the piece, we were not allowed to modify it, but I did photograph some various art supplies for the cover to help suggest the act of painting.
The player boards were one of the areas where I was encouraged to be highly creative in my execution. To help fully immerse the player, I designed all of the player boards as full scale painter’s palettes. For the truly adventurous, it is even possible to hold these in your arm like a true artist!
The rule book was designed to emulate the look and feel of a foldable pamphlet of map one might encounter at their local art museum or gallery. Imagery is minimal and straightforward and the entire booklet is 11x17” folded into quarters.
There are two decks of cards that make up the meat of the Atelier experience: The Painting deck and the Patron deck. There were also a few different tokens to design for the game, namely the Inspiration tokens, First Player token, and the First Master token (the last three of which are displayed below.)
All of the card art is open source artwork downloaded from the digital archives of various American art museums. While the current game is focused on the 19th Century, I wanted to future proof the game in case expansion content was created. For this reason, I designed the final UI to be very sophisticated, but timeless. I also did not wanted to create elements that worked in harmony with the art rather than upstaging it.
From Left to Right: First Master token, Inspiration Token, First Player token.
The ferocious feline card game of cunning, mischief, and Schadenfreude. Successfully funded on Kickstarter and currently available through our website, Amazon, and Uncommon Goods!
You share this House with your pet Hoomin. The aim of Cantankerous Cats is to smother your Hoomin with Affection, then score points for manufacturing Mischief in your house. You must accomplish this while deftly deflecting the malicious machinations of other Cats in the neighborhood.
The first Cat to score NINE Mischief Points is declared the winner!
Cantankerous Cats - Basic Tutorial
Labyrinth Masquerade 2018
Client: Sypher Arts Studio Industry: Live Events Responsibilities: Graphic Design, Branding, Art Direction Event Date: August 2018
The mission for this year was to commit to creating two distinct looks for printed materials: one for "General Marketing" and one for "Event Experience."
The general response to the new designs has been wonderful! Having these new systems and templates in place should ensure a great experience for our guests and allow us to focus on new projects as the event grows.
The "General Marketing" look is a riff on the classic Labyrinth Masquerade look featuring large illustrations, full color designs, and dense color palettes.
The General Admission tickets, Preshow tickets, and any piece of media that was used outside of the event boundaries was designed to match this aesthetic. Once a patron entered the event, we needed a different look to help maintain immersion...
Labyrinth logo by Shawn Strider. Graphic Design by Al Gonzalez III. Illustrations by Heather Gross and Jake Probelski.
The "Event Experience" look helps immerse guests in the world of the event. Any piece of printed material that was to be used on the event grounds was redesigned to have the look and feel of currency. The Tea Tickets and Coin Currency were that start of this in 2017.
BlizzCon 2017 Virtual Ticket
Client: Player Studios for Blizzard Entertainment Industry: Video Games Responsibilities: Motion Graphics, Assemble/Polish Editing, Color Correction, Game Footage Capture, Sound Mixing. Release Date: November 2017
A selection of stills and interviews from the BlizzCon 2017 Virtual Ticket content developed for Player Studios / Blizzard Entertainment. I wore a lot of hats in the post production office for this one.
I had worked with this studio before on a few previous jobs, but none were as ambitious as this. We collectively shot, edited, and finished over two hours of documentary content in just under two months.
I was part of a hand picked team of professionals that also happened to share a passion for Blizzard Entertainment’s brands. This knowledge helped us generate a look and feel that would meet the client’s demands with a minimal amount of back and forth.
BlizzCon VT 2017 Title Reel
A sample of the final motion titles for the following projects: “The Artist’s Journey,” “Advanced Cosplay,” and the “Year in Review” slates for all Blizzard IPs.
I went through a few different concepts before the producers landed on the final approval. We started working with the Overwatch IP as that was one of the first segments to be shot.
“The Artist’s Journey” came together pretty quickly. The director had a very clear vision in mind and we had the most visual freedom on this segment. The only goal was to be elegant, simple, and evoke all of the artistry that goes into Blizzard Entertainment’s games.
Heroes of the Storm - 2017 Year in Review
The final projects look something like this. My roles in this project were Assembly Editing, Motion Graphics, Color Correction, Game Footage capture, preliminary sound mixing, and final output. As the primary editor on these projects, my role was to use my extensive knowledge of each IP to pick out the highlights of each interview and focus on the content that other players would find interesting.
2017 Year in Review - Hearthstone
While I did make minor adjustments to the format for each IP, our primary goal was to keep these pieces of content in a unified look, feel, and pacing so each element could be presented as a uniform package for Virtual Ticket pass holders.
There was one other segment that wound up being titled “Casual Cosplay".” Featuring guides on how to dress up as Blizzard characters using readily available clothing. These four styles were pitched, but the client ultimately pushed to unify with the final look based on the broadcast graphics. (Pictured Below)
Frends approached us to create a clean, unique series of ads to showcase the wide variety of makeup products the carry. They were familiar with our simple, but elegant work for the Labyrinth Masquerade and CritSuccess. We were sought out to bring that simplicity to an age old problem of large retailers: How do you showcase thousands of SKUs and various disciplines in one simple story?
They were inspired by work seen for the advertising on Face Off, but wanted to take it one step further: Smash two wildly different worlds together with one message: "Everything You Need for Every Look You Want." Our goal was to combine the world of high fashion and Hollywood visual effects in a slick, clean presentation that would evoke Hollywood movie magic and glossy cosmetic advertising. Taking the same model from "Beauty to Beast" in one day seemed to be the best approach for this project.
LEFT: Promotional Shot for the "Beauty" component of the ad. CENTER: Final composite and ad as published. - RIGHT: Promo shot for the "Beast" component of the ad. BEAUTY MAKEUP: Carlene K - EFFECTS MAKEUP: Eryn Kreueger Mekash - MODEL: Stephanie Thomas All photography, design, and compositing by Al Gonzalez III and Elise Spacek. Art Direction by Al Gonzalez and Shawn Strider.
Frends Beauty to Beast - Episode 01
Video component to "Episode 1." Featuring Carlene K & Eryn Kreueger Mekash. Logo Stinger and music from the Envato marketplace. All other content and motion graphics created, shot, and produced by Mentha Designs and Frends Beauty with help from Sypher Arts Studio.
LEFT: Promotional Shot for the "Beauty" component of the ad. CENTER: Final composite and ad as published. - RIGHT: Promo shot for the "Beast" component of the ad. BEAUTY MAKEUP: Kristofer Buckle - EFFECTS MAKEUP: Matthew Mungle - MODEL: Brooke Quinn All photography, design, and compositing by Al Gonzalez III and Elise Spacek. Art Direction by Al Gonzalez and Shawn Strider.
Frends Beauty to Beast - Episode 02
Video component to "Episode 2." Featuring Kristofer Buckle & Matthew Mungle. Logo Stinger and music from the Envato marketplace. All other content and motion graphics created, shot, and produced by Mentha Designs and Frends Beauty with help from Sypher Arts Studio.
LEFT: Promotional Shot for the "Beauty" component of the ad. CENTER: Final composite and ad as published. - RIGHT: Promo shot for the "Beast" component of the ad. BEAUTY MAKEUP: Jordan Liberty - EFFECTS MAKEUP: Richard Redlefsen - MODEL: Brooke Quinn All photography, design, and compositing by Al Gonzalez III and Elise Spacek. Art Direction by Al Gonzalez III and Shawn Strider
Frends Beauty to Beast - Episode 03
Video component to "Episode 3." Featuring Jordan Liberty & Richard Redlefsen. Logo Stinger and music from the Envato marketplace. All other content and motion graphics created, shot, and produced by Mentha Designs and Frends Beauty with help from Sypher Arts Studio.
CritSuccess: Are You Ready for Adventure?
Client: CritSuccess Industry: Consumer Products, Tabletop Games Responsibilities: Graphic Design, Branding, Art Direction, Video Production Delivery Date: March 2014
This was a fairly ambitious project for a new company. Hot off of their Kickstarter Success, CritSuccess tapped us to produce a series of images that would help them sell the immersive aspect of their Dice Ring product line.
We teamed up with Paul Howell to create a concept leaning into the playful but oh-so-serious nature of tabletop RPG groups. The results were well received and the video became loved by many as a great piece of commercial work that felt sincere.
After their wildly successful Kickstarter launch, we created the original branding and logo elements for CritSuccess. Happy with the work we had done previously, we were brought back to do something a bit more special for their second year.
Are You Ready for Adventure?
Our Mission with this project was to create branding and assets that would help the client position themselves as a fantasy brand aimed at tabletop RPG fans. We wanted to evoke the feel of a grand adventure like you might find in Dungeons and Dragons, Pathfinder, and other fantasy RPG systems.
We created a set of movie style posters for use in vendor windows and on all social media channels. The key gag was that Dice Rings help immerse you in the world of your game, and being without one was like showing up to your adventure…ill equipped.
This postcard was sent with every order, encouraging fans to “equip” the rest of their party. The message here is that getting cool gear is great, but it’s even better when your friends are also decked out and ready for adventure!
The last piece of the puzzle was to create some Facebook branding elements to keep our clients looking slick and professional.